How to create a marketing strategy?

A marketing plan is a must for any business of any size and form. It will outline all your marketing initiatives you’re planning to undertake over a specific period of time to increase sales. The existence of a plan makes it easier to budget, control your time, plan sales, and anticipate the way, when and how you’ll communicate with customers and potential […]

Building a Business around Your Website: Post Launch Learning for Growth

This is part of a series about best practices for website development that Market’s team follows. Our previous posts provide information on the pre-planning, creating an actionable strategy, setting up your team and project for success, managing your team through the build process, as well as how to manage go-live. Any digital product that touches customers, be it your website or […]