How to create a marketing strategy?

A marketing plan is a must for any business of any size and form. It will outline all your marketing initiatives you’re planning to undertake over a specific period of time to increase sales. The existence of a plan makes it easier to budget, control your time, plan sales, and anticipate the way, when and how you’ll communicate with customers and potential […]

5 ways B2B marketers can attract more leads with video

Marketing with video is one of the best ways to increase sales. EmailMonks shows that emails with video have a staggering 280% greater return than emails without videos. A report of the Aberdeen Group shows that 67% of organizations use videos to build brand awareness, 60% use it to drive conversions, 53% use it to nurture leads. What can B2B marketers do to capitalize on […]

How your website could be your most important digital strategy opportunity

It’s easier than ever to create a website. It is the core of your digital strategy. It is also one of the most efficient ways to promote your products. Lead generation A website can help you generate leads even when you are asleep. More than 80% customers research products online before purchasing them. This is because they go online and search the keywords relevant to the […]

the Ultimate Guide to Database Marketing

Whatever your product or service is you must be visible to potential customers to sell your product or service. A lot of companies place their faith in social media.   While social media platforms can be amazing ways to reach out to individuals, they also have two major disadvantages. One, you could have thousands of followers on the platform of your choice. However, […]

What’s the future of marketing?

Marketing has been becoming increasingly digital in recent times, and it is evident that the strategies for digital marketing that will work best in 2022 are gradually becoming clear. Marketing through digital channels is an art art and one of the aspects to consider is whether the product you offer can create a lasting impression. Also when you’re searching for competent people […]