8 Ways to Make your Website More User-Friendly

Websites have become more than just text and information. Your website should entertain and provide quality content. It should also offer a comfortable, easy-to-use experience. The design of your website and the placement of CTAs can have a significant impact on how long your visitors stay on your pages. It’s easy to make your site more user-friendly.

I’ll be sharing eight ideas with you to help you make your website user-friendly.

1. Listen to Your Users

Ask regular visitors for their suggestions on what you should include on your site. Get feedback directly from your target audience to uncover missing elements that you may not have noticed on your own. Website users often have a clear idea of what they don’t like. Your job is to turn those negative comments into positives, fixing any problems your visitors have.

Your website will be more user-friendly when it places the user at the heart of your design and content. ESPN.com surveyed their regular users to determine what elements they wanted to add to the redesign. They listened to the feedback and implemented many of these elements, which led to a 35% rise in revenue. It is obvious that their design features the elements that a person landing on the page would be most interested in.

2. You can speed it up

Users expect websites to load in lightning speed even on mobile devices. Around half of them expect websites to load within 2 seconds. They will also abandon any site that takes more than 3 seconds. When it comes to keeping your visitors on your site, speed is key to their ability to decide whether they want to do business.

There are several tools that can help you check your site’s speed. These include Pingdom and Google Page Speed Insights. These sites can also provide tips and tricks to help speed up your site. There are two simple things that you can do: check your server’s speed, and optimize any images.

3. In-Depth information

A site visitor will want to find the right information to make an informed decision when they visit your page. The visitor may feel frustrated if they have to dig for the information or think you’re hiding something. The more detailed and easily accessible information you provide about what you have to say, the better.

Medical Guardian’s buying guide is available. They recognize that anyone looking for a medical monitor device may be concerned about its effectiveness. Your loved one’s health and safety is at stake. They offer a comprehensive buying guide to their customers. It answers all questions about the price of a medical alarm system, how it is installed, and certifications.

4. Navigation becomes intuitive

The navigation bar is often used by visitors to navigate to pages when they arrive on a site. The navigation bar is vital because it guides site visitors through their site journey and can be used to navigate back to the landing pages.

However, it is important to limit the number categories in your navigation bars so that it doesn’t get too bulky. You should also ensure that it is in the same place on each page. You can do A/B testing by experimenting with different tab arrangements, positions, and even words. This will give you insight into what users prefer and what works for your site.

5. Pick the Color Carefully

Carefully choose the colors to use on your website. The perfect balance between beauty, clarity and elegance is essential. You need to find the right color combination for your industry. However, the background should not be too bright to obscure text.

Take a look at the bold colors that Van Gogh Museum uses for its website. The vibrant colors of the background and the bright red pop draw the eyes of users. The industry can use colors that are more expressive than traditional banking. This combination works well on this site. The white text on the partial-cream background is not a good choice, but the rest of this site is great.

6. Improve the layout of your website

Remember that many people now access websites via mobile devices. 88% of internet users have a smartphone. This is because data costs are decreasing and unlimited data is becoming the standard, and people are spending more time using their phones to access the Internet.

This makes it even more crucial to ensure that your website is responsive. Does your site look great on mobile and desktop? You don’t always have to make it look the same. It’s important that mobile users are able to view the site easily from their phones.

7. CTAs are important to be aware of

Are there strong calls to actions (CTAs), on your pages? Site visitors who choose to sign up for your newsletter and buy it want to know what the next step is. Use a strong CTA that is easily accessible to make this process simple.

Square is a payment processing platform that uses their CTA button. They look at both the background color and the CTA text. This allows users to quickly find the button when they land on the page.

 

8. Make your contact page more attractive

You could lose the trust of people who come to your website if they don’t have an easy way to contact you. 51% say complete contact information is missing from many websites. You should consider adding additional information to your contact information if it is just email.

You should offer as many ways as possible for users to contact you. Add a toll-free phone number, a live chat option and a forum. These elements will add credibility and trust to your site.

Make your website user-friendly

These eight tips will immediately make your website more user-friendly. But, it is important to continue making improvements to improve the UX. Ask your customers to help you and include them on your site. Be aware that the tools that work best for an ecommerce site are different from those that work well for a blog.

Try everything out and see the site through your target audience’s eyes. Your site will be easier to use by your visitors, and may lead to more sales.