7 top UX design trends for 2022
UX design is about making things work for everyone. UX design makes the user’s experience more pleasant, smoother, and positive. The internet and technological devices have seen an increase in usage, as new virtual and artificial realities have changed the way we interact and work. UX design is one of the most dynamic fields of design. There are more users, different needs, and more feedback.
We asked UX designers to share their thoughts on the top trends in UX design for 2022. This will give you an idea of what you can expect.
We found a rise in interest towards user experiences such as storytelling, personalization, and emotive interaction design. But there’s more. Below are the top 7 UX design trends for 2022.
Top 7 UX design trends in 2022
- Try out navigation placement
- A seamless experience
- Voice user interface
- Personalized experience
- Creative scrolling experiences
- Emotive interaction design
- Data visualization
7. Data visualization
Visualization of data is an essential component of many experiences. However, if it’s not done correctly, it can become confusing and overwhelming. Data visualization UX design is a trend that explores how this experience can be visually appealing, more digestible, and more engaging. This can be done in UX design by using bar charts, line and pie charts as well as bright and vivid colors.
Users can explore and expand the data by tapping or swiping. This helps to increase engagement. These practices, when done correctly, can provide a balanced amount of information that a user may need from a large picture to more detailed. Users will find a positive, engaging experience when there is a balance between contrasting colors and easily accessible data and information. You don’t want users to feel overwhelmed with information or confused. This is a sure way for users to leave.
6. Emotive interaction design
Emotive interaction design (or emotional design) is about creating experiences that evoke an emotional response from users. These experiences help users to build a stronger connection with the app or website and create a more memorable and positive interaction.
They are there to support and encourage the user as they go along the way.
Animations and other effects can create experiences that resemble human interactions. Duolingo, for example, uses characters to congratulate users when they do well and give them awards. Emotions like excitement are associated with the experience.
5. Creativity through scrolling
Scrolling is an experience all its own and it’s becoming more imaginative. This UX trend is about the experience of scrolling to uncover more of a website. The background elements change and move with users. Users are fully immersed in the website’s experience.
Scrolling used to be a passive function. Now it is an active, engaging experience that takes you on a journey. It is now a positive, imaginative, and immersive experience.
4. Personalized experience
Personalizing the user experience is a growing trend. With so much content available online, it’s becoming easier for apps and websites to personalize user experiences. UX designers aim to design
Personalization is a focus on things such as localization (recommending items based on where the user is located), demographics, (statistical data such as age, sex and education) and behavioral data (data gathered through the user’s actions on the website or application).
UX designers can then design an experience or journey that is tailored to the needs and expectations of users.
It is important to ensure that all perspectives are given a chance to shine. This will help enrich our collective human experience. This understanding can help us design more visually pleasing products.
3. Voice user interface
Voice assistant (creating great user experiences via voice control) is not a new UX trend. It’s just how it’s evolving today that is new. UX design for voice interfaces used to be screen-first. This meant that the screen was our primary point of contact.
Voice user interfaces are susceptible to glitches, failure to integrate with apps, and delays in speaking when the person is speaking.
Voice interfaces are becoming more important and voice programs more popular. This means that smoother interactions between voice applications and voice software have become more important. It is important to ensure that the user experience is not only screen-first, but voice-first, or at least a combination of both.
2. Seamless experience
UX trends are all about creating seamless user experiences that flow seamlessly from one step to the next. UX designers must focus on creating consistency. This could be in the specific scene or process of making payment or the larger picture, such as the entire customer journey, from landing on the website, browsing the online store, making a purchase, and receiving the item.
It is important to ensure consistency in user experience and that each element of the experience flows naturally from one another. Smooth flow is key to a positive user experience.
This is already happening with super apps. These apps offer many services through third-party integrations or mini-programs. It is important to keep a user’s attention on your app or website for longer periods of time, regardless of whether they are viewing endless videos or e-commerce or social integrations.
WeChat, originally a social platform, now offers e-commerce. The app allows users to order a taxi or apply for a loan. Already, ecommerce has been integrated into social platforms such as Instagram, Facebook, and Twitter. Apps for banks make it easy to manage your finances, including budgeting, expense tracking and international transfers.
1. Experimenting in navigation placement
UX designers must consider the placement of navigation and how users will get there. UX designers will need to find ways for users to access the navigation menu that is usually located at the top of their screens, as mobile usage continues to increase and screen sizes grow. UX designers will be playing with navigation placement this year. This could mean moving the navigation or key buttons closer to the bottom of your screen or a hybrid where the navigation is at top and there are tab options for key web pages at the bottom.
Users should be able find navigation items with their thumbs. Bottom placement, for example, can be beneficial because it makes it easier to reach the navigation items. However, this could cause confusion or take time to adjust. We will see more experimentation in navigation placements over the next year. It will be interesting to see which method emerges victorious.
Trends are what we look forward to 2k22
This is a great time to be a UX designer. AI is able to work with data more efficiently and quickly, which means that user experiences are changing in meaningful ways for both the business and the user. These trends are good for both the user and the business.