5 Tips to Get the Best Customer Experience on Your Website

Many people quit waiting for websites pages to load. Waiting for a website to load is frustrating. It is not worth it in this time-strapped world. If you see your website like this, it’s likely that you haven’t updated or even considered your website in a while.

Website speed is an essential component of your site’s success. Website optimization can improve the effectiveness of your website in achieving your goals.

Load time is important for consumers when searching online. Google says 55% mobile users abandon pages that take longer than three seconds to load. According to the study, faster websites produce more revenue. Mobile websites that take less than five seconds to load generate two times the ad revenues of sites that load for 19 seconds.

Google also asked users whether they prefer to see 30 or 10 search result pages per page. Google added 30 results to several search pages and saw a drop in traffic of 20%. The page load time was also reduced by half a sec between the two result pages. Imagine what a difference a reduction of three seconds would make to traffic if it was half a second.

Performance optimization is one of the key elements to website success

Hosting

When deciding whether you want to remain with your existing provider, or switch to a new one, there are a few important web hosting factors. You must ensure that your hosting provider offers 24×7 customer support. Review their service on third party review sites. Be sure to check for common themes in your complaints. That would suggest that you are likely to have the same issue.

Browse is a way to access files that are not accessible by your browser. The faster the computer can run, the faster you can access the pages. The same holds true for web hosting. Web hosts who are skilled in web server architecture ensure that all pages on their web servers run at maximum speed. Look for hosting packages that offer more power and memory. Your website will run faster if you have more resources. Requests are processed quicker. It is possible to move from shared hosting to better plans.

Studies show that 47% expect web pages to load in less than two seconds. Only 40% of users will leave a site that takes longer than three seconds. There are many great tips and tricks to speed up your website . These can be used to speed up WordPress websites or other content management systems like Umbraco and Drupal. Speed is key, so improve your site’s speed.

Image size

Files and images are vital tools for your site because they increase conversions, elicit emotions from your audience and tell stories about your site. It would be impossible to build a website with visual material. Your website’s primary purpose should be to improve user experience and enhance your Content Marketing. Google will punish your site for images that negatively affect its performance and rank it lower.

Consider “page bloat” as well. As new technology emerges for content marketing, lead generation, it is important to not overload a single page with too many features. Images, scripts HTML, Flash, HTML stylesheets, forms and video can all be found on one page. Avoid this. It is best to be simple, clear, understandable, and straight forward.

Images can slow down load speeds. Images that are not optimized can cause slow page loading and a poor user experience . Optimizing images will improve website performance and speed. A site’s load time and performance will be affected by the size of its files and how poorly optimized they are. It’s simple.

Think about the purpose of your image when selecting a file type. You should choose the format that is the smallest but retains the highest quality. Make sure to choose the correct dimensions. You should identify the areas where images will be used on your site and ensure that they are not too big. Your hosting provider can help you optimize your images.

Apps/Plug-ins

Plugins provide different functionality and features. Some plugins load assets from the front-end like images, JavaScript files and CSS stylesheets. Others are used to make back-end database calls. Most plugins will need HTTP requests in order to load assets. Each request has an impact on your website’s loading time.

Website speed will not be affected if plugins have been properly installed and configured. However, conflicting plugins can also negatively impact website speed. If you have too many plugins, making too many requests to load assets or files, your website’s performance will suffer.

Mobile-first

Mobile-first refers to the process of creating a mobile-friendly version of your website before the desktop version. Responsive design works well, but mobile first is better.

Mobile-first offers three key benefits:

• It makes your website more user-friendly
• Backward compatibility is achieved with incredible ease
• Google loves mobile-first websites so they are favored in search engine result pages.

To get a better, simpler, and faster website experience on all devices, you should be focusing your efforts towards mobile design. Apart from the fact that we tend to search and browse on mobiles more than our desktops, Google’s mobile-first Indexing is changing the game. It means that Google crawls and indexes a mobile version of a site rather than the desktop version.

Content Delivery Networks, or CDNs, are used to deliver content.

CDN is an internationally located server that hosts copies of your website’s resources. This allows users to access the content they are looking for based on their location. CDN cuts down the RTT (round trip distance) of your content, and places it closer to your visitor’s geographic location.

The content delivery networks find the best edge notes to fulfill requests from online users when they request content. This allows the content delivery networks to automatically choose servers closest and most cost-effectively with the greatest amount of capacity.

Conclusion

Aberdeen Group did a study and found that a one second delay in page load time causes 11% fewer pages to be viewed, 7% less conversions, 16% lower customer satisfaction, and 11% less page views. Page load times have a direct impact on sales, search engine optimization, and customer experience.

Customers will often say they won’t return to a slow website so it is important that you keep them happy with proper website performance tools. You will be amazed at the impact it has on not only your overall website traffic but also all key website metrics.